Journal

The BRAMA AI assistant: what it does and what it does not

The BRAMA assistant is an AI assistant configured for the agency's own processes. It works inside the agency's system through a limited set of actions and follows the same rules as the staff. It introduces itself as an assistant and never passes for a person.

On its own, the assistant finds artists, venues, contacts and deals in the database. It creates enquiries, notes and tasks, watches the calendar and warns about overlapping dates. It drafts letters, proposals and documents, reminds people about deadlines and builds summaries for managers. When a manager or an artist has confirmed a date, it can place a temporary hold on it.

With a person's approval, the assistant does everything that touches the outside world or money. That covers sending letters and contracts to counterparties, publishing on the site and in social networks, invoices, payments, artist payouts, and confirming a date with the statuses that follow. For each of these it sends a manager a card that says what it wants to do, for whom and why. The manager approves or declines. If nobody answers within a day, the request lapses and nothing happens. A letter goes out only from a saved draft that a person has approved.

Some things the assistant does not do at all. It does not name prices, and it has no access to them. It makes no financial decisions, signs no contracts and deletes no data.

An artist's passport details, bank details and personal phone number are stored encrypted. The assistant has no key, and access is closed at the database level, so the restriction holds regardless of any instructions. Every action the assistant takes is recorded with who did what and when. The assistant takes instructions only from the agency's people and does not answer strangers. When instructions conflict, it stops and asks.

The privacy policy on the site describes how the assistant processes enquiries, correspondence and the calendar.